Deserving ... what does this mean? That you are worthy, have merited something. Imagine a culture in which some are deemed more deserving than others, more worthy based on possessions, beauty,or other such temporal things. Such a society would be laughable, would it not?
If you are laughing, then you understand about the soul and how all are loveable, and that there is no such concept as deserving, for deserving would infer an opposite. Where there are no opposites, there is only the purest of love. Part of you exists in such a world now. Another part of you exists in the other.
Do not despair, simply slip away every once in awhile to that state of mind where you become aware of your true self and know that you are loved no matter what. You always have been, but in the struggle for "deserving" you forgot.